Jasbeer Arora
Search & Shopping Ads Specialist @ Google | Ex: Gartner, Absolutdata Analytics | Digital Marketing & Data Analytics | MICA
- Role
- Media Account Specialist Lead at Google
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Jasbeer Arora
Jasbeer has an extensive experience working in the analytics & marketing research field spanning 8+ years. He is well versed in analytical project\'s end-to-end project management covering all stages i.e, hypotheses generation, survey design (for primary research), data cleaning, data analysis to final insight generation. Currently, at Google, he is leveraging his marketing research and analytics skills by analysing Google Ads’ data of some of the biggest retail brands based out of USA and suggesting ways to get the best ROI from their Google Search Ads.He is knowledgeable in numerous data analysis tools including R, Python, SPSS, Power BI, SQL, and techniques such as regression, factor analysis, cluster analysis, predictive analytics, and text analytics in analysing both structured and unstructured datasets.He is an alumnus of one of the prestigious and renowned strategic marketing and communications school- MICA, Ahmedabad (India).His areas of specialisation in MICA include Marketing Research & Analytics along with courses on Brand Management and Digital Communications Management.He pursued a summer internship (as part of MICA\'s curriculum) in one of the leading television network where he was involved in the sales planning department. His responsibilities included tracking trends of top clients\' TV spends and proposing a strategy regarding when, why, and where will they be active for the upcoming year.He has done graduation in Electronics & Communication Engineering where he did his final year project with one of the largest government space agencies of the world- ISRO (Indian Space Research Organisation).Tools: R, Advanced Excel, SPSS, SQL, Power BI, Python, Google Ads, Data StudioIndustries: Financial Services, Retail, Education, Food, Home & Beauty, Autos & Vehicles, Health & Body
Experience
Media Account Specialist Lead
May 2025 — Present
Education
LDRP-ITR
Electronics & Communication
MICA
Master of Business Administration (M.B.A.)
St.Xaviers High School,Loyola Hall
HSC,SSC
Skills
- R
- Market Research
- Marketing Strategy
- Social Media Marketing
- Microsoft Excel
- Sem
- Matlab
- Google Analytics
- Google Adwords
- Digital Marketing
- Spss
- Customer Service
- C++
- SEO
- Sales Planning
- Limesurvey
- Microsoft Office
- C
- Programming
- Analytics
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