Jarylle Montevirgen

Experience

1. Sr Manager, Website Marketing

   ExtensisHR

   Nov 2022 — Present · NJ, US

   Core Ownership• Define UX structure, navigation, and conversion paths across all stages of the funnel• Own analytics and tracking to identify acceleration points, friction, and drop-offs in the buyer journey• Oversee technical SEO, site functionality, accessibility, and compliance to reduce scale and compliance risk• Partner cross-functionally to ensure campaigns, content, and launches land effectively on-siteIntegrated Strategy & Impact• Evolved content strategy to balance timely, one-off content with evergreen pillars, gated assets, and interactive assessments aligned to funnel gaps using data and buyer insights• Two assets ranked among the top three lead generators in 2025; HR Trends infographic strategy contributed to a 15% increase in form fills for the company’s top-performing asset• Introduced stage-based content auditing to identify major journey gaps and conversion drop-offs• Built lifecycle email nurture programs to engage non-sales-ready leads and move them through the funnel instead of losing them• Introduced scalable templates for briefs and project management to improve execution consistency and efficiency as program volume increased

Education

• The Winchendon School

  General Studies

  2011 — 2013

• University of New Hampshire

  Bachelor of Science - BS, Nutrition: Dietetics

  2013 — 2017

Skills

• Nutrition
• Training
• Communication
• Digital Marketing
• Marketing Automation
• Budgets
• Food
• Community Outreach
• Time Management
• Blogging
• Microsoft Word
• Social Media
• Microsoft Office
• Project Management
• Critical Thinking
• Team Building
• Program Development
• Management
• Leadership
• Marketing
• Copywriting
• Email Marketing
• Customer Service
• Wordpress
• Powerpoint