Jarrod Wadsworth

Marketing Copywriter @Getty Images

Write and edit marketing materials across multiple channels, including email, web, digital, broadcast, and social, tailored to specific target demographics.• Own and manage content strategy for the iStock Twitter and Facebook channels, growing engagement through informative and actionable posts.• Partner cross-functionally with designers, product managers, and marketing teams to produce cohesive messaging that resonates with diverse audiences.• Develop and refine copy for global campaigns using A/B testing and performance analytics, achieving consistent improvements in click-through and conversion rates.• Lead collaborative sessions to craft fresh, impactful concepts, boosting brand visibility and driving growth.• Support product launches by contributing user guides, pitch decks, and marketing materials.