Jarrod Davis

Senior Product Marketing Manager @Nice Cognigy

Baden-Württemberg, DE

Lead the end-to-end solution content strategy, including planning, creation, delivery, and promotion, authoring all the company\'s eBooks-Evangelize product capabilities through targeted messaging, storytelling, and enablement initiatives including at industry events like CCW and ICMI-Develop and manage Product and Solutions Pages, ensuring alignment with positioning and go-to-market objectives and collaborating with SEO team-Drive award submissions and recognition programs to elevate Cognigy’s brand authority-Produce high-impact product showcases, demos, visuals, and thought leadership content to drive awareness and adoption-Partner & Ecosystem Enablement incl. manage listings across AWS, Azure, Genesys, and NICE marketplaces. Help develop joint value propositions, case studies, and certification support (e.g. Microsoft AI for FSI competency) to strengthen partner visibility and credibility-Created the company\'s first custom GPTs for areas such as marketing copy, award applications, specific campaign messaging and more. Competitive Intelligence Program-Founded and led the company’s first Competitive Intelligence (CI) program, overseeing software evaluation, acquisition, onboarding, and internal rollout-Operated as the sole CI analyst, independently establishing the foundation, processes, and reporting framework-Conduct ongoing market and competitor research, delivering actionable insights and developing strategic battlecards-Brief Sales, BDRs, Management, and Consulting Partners on competitive trends and market dynamics to inform positioning and win strategies.