Jarrod Lacks

About Jarrod Lacks

Highly creative professional with 15+ years of experience driving brand storytelling, strategic narrative development, and creative direction across editorial, advertising, and eCommerce. Proven expertise in creating compelling, emotive stories that resonate with diverse audiences, especially youth and lifestyle cultures. Adept at leading cross-functional creative teams, collaborating on global brand campaigns, and delivering high-quality, multi-channel content that elevates brand recognition and consumer engagement. Demonstrated success in aligning creative vision with strategic brand goals to foster innovation and brand growth.

Experience

1. Senior Stylist Art Director, Global Brand Imaging

   Nike

   Mar 2019 — Present · CA

   Direct creation and implementation of style guidelines for Nike Style Team at ICON.LA City Studio, elevating brand consistency and consumer engagement. Analyze market trends to identify cultural influences, increasing consumer relevance and category-specific sales. Serve as Creative Lead for Nike Training Club video content, enhancing viewer retention and expanding user base. Partner with production, operations, finance, and procurement departments, streamlining processes to scale content production. Maintain consistent collaboration with cross functional partners to design shoot concepts, enhancing brand storytelling and marketing effectiveness.My Key Contributions for this role:• Headed execution of style projects for Nike, Jordan Brand, and Converse, boosting visual appeal and engagement across digital and editorial platforms.• Led diverse team of stylists, assistants, and on-set crews, improving team performance and operational efficiency.• Forged robust collaborative relationships across brand categories, optimizing creative synergy, product alignment, and global launch coordination.• Designed, planned, and carried out event activations, driving brand awareness and customer engagement through high-impact experiences.• Identified and recruited emerging creative talent in LA and NYC, diversifying artistic perspectives and enriching online and editorial projects.

Education

• Virginia Commonwealth University

  Bachelor of Arts