Jarrod Hancock

Franchise & Product Operations Leader | Scaling Multi-Unit Businesses | Franchise Ops, Tech Enablement, & Customer Experience

Role
Senior Director of Product Operations at Asurion
Location
Orlando, FL, US
LinkedIn followers
500 followers

About Jarrod Hancock

I’m a product and operations leader with a background building and scaling large franchise and retail networks. For nearly a decade at uBreakiFix by Asurion, I’ve led teams across operations, product, technology, partnerships, and field performance—supporting more than 550 stores and 400 mobile service vans nationwide.I enjoy taking big, messy problems and turning them into systems that people can actually use. I’ve helped franchise owners grow their businesses, guided cross-functional teams through major transformations, and worked directly with senior leaders on strategic initiatives that needed extra focus and clarity.Today, as Senior Director of Product Operations, I bridge the gap between business needs and technology—aligning teams, shaping roadmaps, and making sure we deliver solutions that truly help our operators succeed.What motivates me most is building teams, improving processes, and creating experiences that improve real people’s lives—customers, employees, and business owners alike.Outside of work, I’m a husband, girl dad, and Orlando native who cares deeply about community and helping people reach their potential.

Experience

  1. Senior Director of Product Operations

    Asurion

    Feb 2024 — Present · Orlando, FL, US

    I lead product operations for a national retail and mobile service organization, working across business, technology, and field teams to deliver tools that improve performance and simplify work for our operators. My role centers on alignment, cross-functional execution, helping to remove roadblocks for my product & technology partners, and bringing clarity to complex initiatives.Key contributions- Partner with leaders across multiple business units to shape product priorities and make sure solutions meet real operational needs- Translate business requirements into actionable product direction that balances speed, scalability, and user experience- Improve communication and planning processes so teams stay aligned and accountable from concept to launch- Identify operational gaps and turn them into opportunities for process and product improvement- Help leadership make informed decisions through data, dashboards, and strategic insights.

Education

  • Seminole State College of Florida

    Bachelor’s Degree, Business Information Management

    2013 — 2015

Skills

  • Training
  • Process Improvement
  • Microsoft Excel
  • Project Management
  • Marketing
  • Microsoft Office
  • Sales
  • Management
  • Social Media Marketing
  • Leadership
  • Microsoft Word

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Jarrod Hancock — Senior Director of Product Operations at Asurion in Orlando, FL, US | Unifers