Jarrid Hawkins

About Jarrid Hawkins

Growth-focused marketing leader at the intersection of creativity, accountability, and…

Experience

1. Senior Demand Generation Manager

   GBG Plc

   Apr 2024 — Present

   Develop and execute marketing strategies to acquire new customers, retain existing ones and increase cross-selling opportunities.• Use data analytics and reporting to measure campaign impact on key performance indicators such as revenue attainment and opportunity creation.• Build partnerships with cross-functional teams to align strategies and achieve shared revenue targets.• Analyze campaign data to identify areas for improvement, test new strategies, and optimize campaign performance.• Communicate marketing insights to key stakeholders to influence strategic decision-making.• Manage marketing budgets and resources strategically to meet established goals.• Organize and produce corporate events, conferences and tradeshows - managing logistics, promotions and post-event analysis to deliver successful, goal-aligned experiences.

Education

• Central Michigan University

  Bachelors of Science, Marketing & Logistics

  1997 — 2002

Skills

• Digital Marketing
• Relationship Marketing
• Marketing Management
• Web Analytics
• Integrated Marketing
• Mobile Advertising
• Sem
• Radio
• Multi-Channel Marketing
• Strategic Thinking
• Direct Marketing
• Creative Direction
• Marketing Communications
• Strategy
• Interactive Marketing
• Account Management
• Online Advertising
• Project Management
• Brand Awareness
• Interactive Advertising
• Strategic Communications
• Creative Strategy
• Marketing
• Media Planning
• Brand Development
• Mobile Marketing
• Advertising
• Media Buying
• Brand Management
• Content Strategy
• Marketing Strategy
• Campaigns
• Sponsorship
• Rich Media
• Social Media Marketing
• Customer Insight
• Digital Media
• Television
• Online Marketing
• Digital Strategy