Jarrett Way

About Jarrett Way

Strategic marketing and communications professional with a decade of experience helping nonprofits, associations, public benefit corporations, and other mission-driven organizations grow their reach and deepen their impact. I help organizations tell their stories through thoughtful, integrated campaigns that combine creative strategy with data-informed insights to drive measurable engagement.Currently developing and executing marketing campaigns at the Obama Foundation, supporting the opening of the Obama Presidential Center and the Foundation’s programs that inspire civic participation around the world.

Experience

1. Marketing Manager

   Obama Foundation

   Oct 2025 — Present · Chicago, IL, US

   Integrated Marketing + Campaign Development: Develop and shape integrated marketing campaigns supporting the opening of the Obama Presidential Center as well as the Obama Foundation’s global, national, and local programs. Translate organizational priorities into marketing initiatives that expand awareness, grow audiences, and deepen engagement- Campaign Strategy + Agency Collaboration: Partner with Agency of Record to plan and implement multi-channel campaigns across paid, owned, and earned media. Contribute to campaign development, messaging, and audience strategy while guiding internal deliverables and creative development- Print Collateral: Project manage a large-scale print collateral program supporting the OPC opening, coordinating the development of 100+ assets from initial brief through design, stakeholder review, and final production across multiple Foundation teams- Performance + Campaign Optimization: Collaborate with External Affairs and agency partners to track campaign KPIs, monitor engagement trends, and translate performance insights into informed recommendations for audience engagement strategies- Partnerships + Sponsorships: Work closely with teams across the Foundation—including Communications, Programs, Visitor Experience, Earned Revenue, and Development—to align marketing initiatives with organizational priorities and support partnerships, co-branded activations, and sponsorship marketing- Project Management + Vendor Coordination: Support annual marketing budget planning, vendor management, and project tracking, ensuring campaigns and deliverables remain aligned with Foundation timelines, resources, and strategic priorities.

Education

• University of North Texas

  Bachelor of Arts - BA, Strategic Communications, Public Relations

  2012 — 2015