Jarrett Paschel

About Jarrett Paschel

I think big. I thrive working at the intersection of consumer insights, innovative thinking and business strategy, with a strong focus on the narratives that drive markets and influence decision-making. I never hesitate to question \'the way things have always been done\' and to innovate through fresh perspectives and critical thinking. At Dos Rios, this mindset led to directing initiatives that amplified our annual revenue by $1.6M. While at IQVIA, my socialization of competitive insights significantly up-leveled the organization\'s intellectual capital.Beyond the numbers, my role as a mentor and leader for dynamic teams of researchers has been equally rewarding. These are the kind of partnerships that go beyond simply delivering results, but also foster a culture of continuous learning.

Experience

1. Senior Market Research Manager

   Dos Rios

   May 2020 — Present · Seattle, WA, US

   Dos Rios creates videos and executes research for marketing, commercial strategy, and entertainment purposes.• Established and implemented a market research program delivering customized solutions for strategic and marketing needs while providing clients with more creative pathways towards marketplace success.• Performed and executed quantitative and qualitative research and data analysis for 20+ clients using techniques/approaches such as advanced analytics, messaging & positioning, market sizing. advanced modeling, segmentation and brand tracking, driving $1.6M in annual revenue to the organization.• Managing a team of 2 junior researchers through weekly 1:1 check-ins and training sessions. developing a cohesive unit of knowledgeable and talented colleagues.

Education

• The University of Texas at Austin

  Bachelor's degree, Sociology and Anthropology

• University of Washington

  Ph.D, Sociology: focus on Methods, Statistics, Analytics and Qualitative Research

Skills

• Secondary Research
• Analysis
• Online Research
• Advertising Research
• Shopper Marketing
• Ethnography
• Focus Groups
• Survey Research
• Questionnaire Design
• Consumer Insight
• Business Insights
• Integrated Marketing
• Fmcg
• Statistics
• Brand Loyalty
• Segmentation
• Survey Design
• Qualitative Research
• Strategy
• Market Research
• Management
• Spss
• Customer Insight
• Market Analysis
• Primary Research
• Competitive Analysis
• Market Intelligence
• Start-Ups
• Strategic Consulting
• Brand Architecture
• Quantitative Research
• Marketing Research
• Competitive Intelligence
• Data Analysis
• Branding Research
• Analytics
• Product Marketing
• Consumer Behaviour
• Consumer Behavior
• Positioning