Jarrett Oakley

Director of Marketing @TOTO USA

Lead the marketing division and three external agency partners to grow brand awareness and sales opportunities for TOTO USA, a $400M+ in gross revenue division of TOTO Ltd.\\\\n\\\\nLeverage the Voice of the Customer to design and execute strategic B2C and B2B omnichannel marketing campaigns through improved target market segmentation, portfolio management, and optimal value proposition by the target customer segment.\\\\n\\\\nDesign, build, and execute effective new market penetration strategies supported by break-even calculations, profitability analysis, case studies, and market sizing research for existing products to maximize profitability and minimize competition (Blue Ocean Strategy).\\\\n\\\\nOversee budget and media plan tactics across owned, earned, and paid marketing channels (search, display, social). Direct content strategy, print and digital content creation, tradeshow booth-building, and email marketing. Consistently analyze macro-industry trends, competitive analysis, value chain personas, market research, SWOT, and primary and secondary research to build data-driven market strategies.\\\\n\\\\nGlobal Brand-building Experience: Work with TOTO Ltd. in Japan to position new product introductions, evaluate regional market research, and build brand awareness advertising efforts.\\\\n\\\\nCompany Leadership: Manag upward to TOTO Ltd. executive leadership to present and report on TOTO USA strategic marketing plans and secure budgetary approvals. Serve as spokesperson for all marketing-related activities to the company at large, building relationships and providing effective communications to internal and external sales.\\\\n\\\\nFinancial Results: 119% Increase in overall gross sales YoY. Increased WASHLET bidet seat units sold by 25.6%.\\\\n\\\\nMarketing Funnel Results: 102% increase for sale page visit KPI. 81% YoY Increase in showroom locator completions KPI.\\\\n\\\\nApproximately 55% increase in high intent conversions with enhanced website UX and media plan.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n