Jarrett Ash
Sales Director @Arc XP
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WORK HISTORY
Sales Director @Arc XP
Arc XP’s cloud-native tools help organizations create and distribute content, monetize websites and drive ecommerce, and deliver multichannel experiences.With a modular architecture built on AWS, Arc XP’s integrated ecosystem includes an agile content management system (CMS), a suite of digital subscription tools, a built-in DAM and video platform, and a fully hosted and managed low-code front-end experience platform. Built for flexibility, Arc XP’s agile CMS can be integrated into an existing technology stack or used with the fully hosted and managed Arc XP Experience Platform as a full enterprise suite to manage content and digital experiences. Learn more and see what Arc XP can do for you at
EDUCATION
Durham College
Business Administration, Marketing
SKILLS
ABOUT JARRETT ASH
What Happens when no one wants your marketing?Buyers are incharge of their own journey, they consume content when they want and how they want. How they experience content in their personal lives is drastically effecting the expectations they have in their professional lives. Buyers are looking for human experiences, that cater to their unique needs, that are authentic, engaging, and even entertaining. This is creating a paradigm shift for marketers to stop trying to generate demand and start being in demandThis can all be created with interactive, engaging digital experiences with ON24.These experiences cal be fully branded, interactive multimedia webinars where your audience is actively engaged and surrounded with CTAs to take the next step in their journeyThey could be customized on-demand content hubs, where prospects can engage with webinars, videos, and other content curated for the right audience at the right time. These experiences can even be personalized landing pages for highly targeted audiences where you deliver your content directly to a prospect\'s digital doorstep.Not only can you create these experiences but track the engagement and insights across the buyer\'s journey to convert prospects into customers. Stop creating marketing that people are trying to avoid, give them what they want, give them human experiences, give them experiences everywhere.
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