Jarrett Weathersby

About Jarrett Weathersby

I’m a Growth Marketing Manager specializing in SEO and AEO strategy for B2B organizations. I focus on building scalable growth engines that connect brand visibility to measurable revenue outcomes. My work sits at the intersection of corporate strategy and performance marketing—aligning organic search, paid programs, AI-driven discovery, and content strategy to drive brand awareness, demand generation, and ROI. I don’t think in channels; I think in systems that accelerate pipeline and long-term growth.I thrive in cross-functional environments where collaboration drives scale. I work closely with product, brand, analytics, and executive stakeholders to democratize SEO across channels and ensure search intelligence informs broader marketing decisions. I leverage data not just to report on performance, but to tell strategic stories that influence direction. By extracting value from tools, partnerships, and internal processes, I build repeatable frameworks that multiply impact while maintaining clarity around revenue contribution.I’m naturally inquisitive and forward-thinking, constantly researching emerging trends in AI, search behavior, and digital ecosystems. I use AI to streamline analysis, scale workflows, and unlock deeper insight from complex datasets. At my core, I’m a problem solver who enjoys turning ambiguity into structured opportunity—designing marketing plans that are data-backed, process-driven, and built for the future of growth.

Experience

1. Search Engine Optimization Manager

   OpenAI

   Mar 2026 — Present · San Francisco, CA, US

Education

• North Carolina Central University

  Bachelor of Science (BS), Physics | Computer Engineering

  2020