Jarod Hillerman

About Jarod Hillerman

I am a strategic marketing leader with over 15 years of experience in the B2B technology industry, specializing in bridging the gap between high-level business strategy and technical execution. My expertise lies in transforming complex data into actionable insights that streamline operations, optimize execution, and accelerate pipeline growth.At Palo Alto Networks, I\'m empowering our marketing teams with business insights that will accelerate pipeline growth and improve marketing ROI. I have a proven track record of:Delivering Actionable Insights: Transforming raw data into clear, concise, and business-relevant insights that drive strategic decision-making. Simplifying Complex Processes: Streamlining marketing operations and workflows to improve efficiency, reduce costs, and empower teams to focus on high-impact activities. Leading and Mentoring Teams: Leading high-performing, cross-functional marketing teams, fostering a culture of collaboration, innovation, and continuous improvement.My work has been recognized both within marketing via numerous quarterly awards for disruption, execution, and integrity, as well as 2X winner of our big-idea contest Marketing Mavericks). I am additionally a patented innovator for our GenAI marketing copilot (US Patent 19/039,656 AGENTIC APPROACH TO MULTILINGUAL TEXT-TO-SQL CONVERSION WITH INTENT DETECTION AND SELF-CORRECTION). Let’s connect if you’re interested in exploring innovative approaches to driving marketing excellence that contribute to your company\'s continued success.

Experience

1. Senior Marketing Strategy & Operations Manager - Network Security

   Palo Alto Networks

   Apr 2022 — Present · CA, US

   Drive strategy and operational excellence by optimizing processes and reporting frameworks which enable data-driven decisions and pipeline growth at scale.Transformed marketing reporting processes, delivering increased insights while saving 500+ hours of report creation time annually; these processes were quickly adopted across all of marketing, becoming organizational-wide standards.Led a cross-functional team in developing an innovative content measurement framework projected to achieve 3X higher lead conversion rates and significantly improve the efficacy of content production and management.Built and implemented a comprehensive KPI measurement process, providing teams with crucial intra-quarter progress insights and enabling data-driven optimizations to enhance performance.Single-handedly supported the entire Network Security marketing team by delivering critical updates, actionable insights, and incremental funding models, directly contributing to a 51% growth in marketing-sourced pipeline (from $2.3B to $3.5B) in the latest fiscal year.

Education

• Universidad de Salamanca

  Business Spanish language

  2010 — 2010

• University of South Carolina

  International MBA, International business and global marketing

  2009 — 2011

• Missouri State University

  Bachelors, Marketing Management

  2000 — 2004

Skills

• Advertising
• Product Marketing
• Strategy
• Integrated Marketing
• Demand Generation
• Account Management
• Marketing
• Social Media
• Marketing Management
• Field Marketing
• B2b Marketing
• Product Demonstration
• Market Planning
• Copywriting
• Product Management
• Cross-Functional Team Leadership
• Digital Marketing
• Marketing Strategy
• Direct Marketing
• Crm
• Project Management
• Market Research
• Direct Sales
• Marketing Communications