Jarod Woods

About Jarod Woods

With over a decade of leadership experience in Marketing and Communications, I am a results-oriented business strategist dedicated to driving organizational success through innovative approaches. My diverse background spans across industries such as Nonprofit and Healthcare, where I have consistently achieved exceptional outcomes. My expertise lies in crafting and executing tailored marketing and communications strategies, whether in the realm of Business to Consumer (B2C), Business to Business (B2B), or a hybrid of both. I excel in digital transformation initiatives, spearheading projects including website rebuilds, social media integration, SEO optimization, content strategy development, AV implementation, AI integration, and business analytics. Leveraging strategic partnerships with leading vendors, I ensure optimal audience engagement and ROI through targeted and segmented approaches. Additionally, I specialize in enhancing internal organizational culture and external public perception through efficient communications practices. In times of crisis, I navigate organizations through high-level crisis management and communications, serving as a trusted spokesperson and cultivating relationships with media partners. My proactive approach encompasses story pitching, press release creation, press conference organization, media training, and responsive media engagement. My track record demonstrates a commitment to overcoming challenges, surpassing goals, and fostering meaningful partnerships with key stakeholders.

Experience

1. Director of Marketing & Communications

   Seven Counties Services

   Mar 2022 — Present

   I actively provide strategic leadership to the organization and Marketing & Communications team by directing all external marketing and communications activities, ensuring alignment with the organization\'s overarching objectives and mission. This involves defining and implementing marketing plans while effectively managing the marketing budget to optimize resources and achieve goals. I also uphold brand integrity by establishing and reinforcing brand guidelines throughout the organization, overseeing branding initiatives for consistent identity maintenance. In marketing operations, I lead campaigns to attract and retain clients across service lines and recruit talented professionals for open positions. Additionally, I monitor Google Analytics and other analytical sources to track website metrics and inform advertising strategies. In communications, I drive external communication efforts and develop crisis protocols for effective management of challenges. Digital and media strategies are also within my portfolio, encompassing the expansion of online presence and maximizing advertising effectiveness through media planning and vendor relationships. Furthermore, I develop and execute public relations strategies, fostering positive relationships with media outlets and acting as the primary spokesperson, while providing media training to others. Lastly, I define market research activities to support informed decision-making, utilizing insights to identify growth opportunities and trends.

Education

• University of the Cumberlands

  Bachelor's Degree, Business Administration

  2019 — 2021

• University of the Cumberlands

  Master of Business Administration - MBA

  2022 — 2023

Skills

• Store Management
• Microsoft Word
• Team Leadership
• Scheduling
• Inventory Management
• Organized Retail Crime
• Inventory Control
• Coaching
• Event Planning
• Store Operations
• Event Management
• Dot Compliance
• Customer Service
• Leadership Development
• Physical Security
• Hazmat
• Transportation Management
• Corporate Sponsorships
• Loss Prevention
• Business Development
• Cctv
• Strategy
• Big Box
• Distribution Center Operations
• Training
• Volunteer Management
• Service Delivery
• Forklift Operator
• Corporate Partnership Development
• Internal Investigations
• Interview Skills
• Sales Management
• Microsoft Powerpoint
• Customer Service Management
• Fundraising
• Community Engagement
• Nonprofit Organizations
• Social Media
• Recruiting
• Retail