Jose Alberto Rodriguez Mellior

Digital Marketing Merchandising Coordinator @Globe Electric

Montreal, QC, CA

Maintain strong catalog integrity across Globe’s online sales channels by achieving a 97%+ IDQ average on Amazon, raising Wayfair category tag coverage above 95%, and consistently delivering large-scale Data Maintenance projects on Home Depot.Uploaded and optimized SKUs with premium content enhancements, simultaneously ensuring alignment with SEO/SEM best practices and driving higher product visibility.Led the Amazon Storefront modernization, redesigning the homepage to highlight top-selling categories and transforming the store into a shoppable, catalog-style experience—resulting in a 15%+ increase in sales per visitor.Introduced AI-driven A/B testing for product titles, optimizing keyword placement, improving exposure and conversion rates.Designed and implemented a bulb-to-fixture pairing strategy on Wayfair, significantly boosting product discoverability and incremental sales.Improved operational efficiency by mapping category attributes into Salsify, keeping readiness reports above 85% and reducing product creation time by over 50%.Proactively monitored and resolved catalog issues, preventing penalties, avoiding fines, and ensuring ongoing compliance across all platforms.

UQAM | Université du Québec à Montréal

Certificat du Français, French

Universidad Monteávila

Bachelor's Degree, Communication and Media Studies

Concordia University

Certificate, User Experience - UX

Concordia University

Journalism Graduate Diploma, Journalism

Concordia University

Digital Marketing

Colegio Los Arcos

Highshool Diploma, Humanities.