Harsh Raj

About Harsh Raj

Data Scientist with Industry level with 5+ years of experience in analytics domain. To embrace a challenging career in organization that provides unbridled opportunities for career growth adding value to the business and the organization.

Experience

1. Lead Data Scientist

   Aster DM Healthcare

   Feb 2024 — Present · Gurugram, IN

   Developed Comprehensive Analytics Solution: Built an end-to-end analytics solution for a retail pharmacy chain to drive growth, enhance customer satisfaction, and optimize operations. Leveraged data mining, machine learning, and data visualization to extract actionable insights from large datasets- Price Elasticity Modeling: Designed a price elasticity model to optimize product pricing(EDLP Model for hot-selling products) and combat declining sales. Applied linear regression and generalized linear models (GLM) using Python, Pandas, NumPy, and Statsmodels to quantify price-demand relationships- Drug Inventory Forecasting & Assortment Analysis: Developed a time-series forecasting model** for clinic-to-pharmacy demand vs. supply optimization. Utilized Fb Prophet, ARIMA and Exponential Smoothing to enhance inventory management- Pharmacy Customer Churn Prediction: Built a churn prediction model using logistic regression and random forests. Engineered features such as RFM analysis and clustering to identify high-risk customers and improve retention strategies- NPS Sentiment Analysis: Conducted sentiment analysis on customer reviews using Natural Language Processing (NLP) to extract insights and improve customer experience- Revenue Leakage & Growth Analysis: Identified revenue leakage in underperforming pharmacy stores through multiple data-driven analyses. Provided recommendations for new store openings and eRx conversions to maximize profitability- Content Optimization & NLP for SMS Campaigns: Enhanced SMS campaign effectiveness through NLP-based content cleaning, customer segmentation, and personalization, driving targeted engagement and conversions.

Education

• Graphic Era Deemed to be University

  Bachelor of Technology - BTech, Electronics and Communication Engineering

  2015 — 2019