Jared Nesbit

About Jared Nesbit

Since my first college marketing course, I have considered myself a marketing geek. I love analyzing data and figuring out what makes consumers tick. In my marketing roles, I have continually helped increase the number of MQLs provided to sales while improving myself and my team through analytical thinking.I have also worked in customer service, sales, and marketing roles, giving me the knowledge and understanding of how vital marketing is to each aspect of the Buyer\'s Journey. I use this knowledge not only to attract new customers but also to grow a loyal brand advocate.As Olivier Blanchard says in his book Social Media ROI,\".the public found in the social web a means of turning the messaging off and turning instead to what mattered to them more: relationships, trust, and conversations.\" I strive to build marketing messages and campaigns that build trust and lasting relationships through education and industry thought leadership.I am known for being an effective marketing communicator, who understands data and how to use it to create and manage effective marketing campaigns.When not in the office, you can find me chasing fish with a fly rod and one of my hand-tied flies, or chasing my dream of being a BBQ Pitmaster with smoked meat and homemade BBQ sauces.

Experience

1. Marketing Campaign Manager

   Office Ally

   May 2025 — Present · Nashville, TN, US

   As a Marketing Campaign Manager, I lead the strategy and execution of integrated campaigns that drive product adoption, lead generation, and revenue growth. I develop tailored full-funnel marketing plans across email, social media, webinars, paid ads, and content to the different customer personas and lifecycle stages.I work cross-functionally with Sales, Product, and Customer Success to align campaigns with business goals and ensure consistent, compelling messaging across all channels. From planning and creative brief development to performance analysis, I manage the entire campaign lifecycle with a focus on execution, efficiency, and results.Key responsibilities include:• Building and executing multichannel campaigns to support product launches, upsell opportunities, and customer education• Managing campaign timelines, creative assets, and promotional calendars• Creating targeted nurture journeys and audience segmentation strategies• Promoting and managing webinars to increase engagement and adoption• Using analytics to optimize messaging, increase conversions, and drive ROII ensure every campaign delivers value to our customers while supporting key growth objectives for the business.

Education

• Utah Valley University

  Bachelor of Science (BS), Business Management w/ Marketing Emphasis

  2005 — 2009

• Southern New Hampshire University

  Master of Science (MS), Marketing

  2013 — 2014

Skills

• Product Demonstration
• Patient Portal
• Leadership
• Management
• Team Building
• Microsoft Word
• Marketing Strategy
• Training
• Testing
• Project Management
• Strategic Planning
• Account Management
• Microsoft Office
• Sales
• Microsoft Excel
• Public Speaking
• Marketing
• Customer Service
• Healthcare Information Technology (Hit)
• Practice Management Software
• Electronic Medical Record (Emr)
• Trade Show Exhibitor