Jared Kimball
VP of Marketing Operations @arrivia
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WORK HISTORY
VP of Marketing Operations @arrivia
Scottsdale, AZ, US
EDUCATION
Colorado Technical University
Bachelor of Science, Software Engineering
SKILLS
ABOUT JARED KIMBALL
Jared Kimball, a digital marketing leader based in Mesa, Arizona, brings over 15 years of experience in driving business growth through innovative marketing technology and data-driven strategies.Jared leads the Marketing Technology and Operations team responsible for managing marketing projects, programs, technology tools, analytics, and data capabilities, empowering organizations to execute efficient and impactful marketing campaigns.Jared has spearheaded the consolidation of diverse marketing databases into a unified ecosystem using platforms like Marketo, streamlining backend processes to enhance team efficiency. His leadership ensures seamless integration of tools such as Personalization, SMS/Mobile Wallet, Marketing Automation (Marketo & Acoustic), Website Data and Tagging, Google Analytics, APIs, Web hooks, and Heat Mapping/Recording tools. These systems enable precise targeting and segmentation across multiple channels, driving revenue through optimized campaigns.Some past accomplishments- Consolidated multiple marketing databases into a unified Marketo ecosystem, boosting operational efficiency- Implemented advanced marketing tools to enable precise campaign targeting and segmentation that have resulted in of hours saved and millions in revenue generated- Ensured compliance with updated email protocols, achieving sustained high deliverability rates.
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