Jared Brown
Retail Media, Data, GTM Strategy (Amazon/Chewy PPC | DSP | AMC)
- Role
- Sr Analyst, Retail Media & Business Intelligence at BrightPet
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Jared Brown
Trusted advisor who partners with executive leadership teams - including startups, PE-backed ventures, family-owned businesses, and Fortune behemoths across various industries - to shape raw data into strategic assets and measurable results. I specialize in retail media tools & data, where I collaborate directly with executive leadership and functional teams to address key challenges such as revenue growth, profitability, market share, and fostering strong relationships with customers and business partners.I enjoy working closely with teams, and my ultimate goal when working with any organization is to bring about quantifiable results, positivity, high energy, perspective, sound judgment, creativity, and subject-matter expertise.Technical skills include Amazon Ads ecosystem (Sponsored Ads, DSP, Amazon Marketing Cloud), Chewy Ads ecosystem (Onsite, Meta/TikTok/Google PLA), SQL, Advanced Excel/Power Query, Power BI/DAX, and ERP Systems (SAP, Macola).
Experience
Sr Analyst, Retail Media & Business Intelligence
Dec 2024 — Present · OH, US
Responsible for $2.8M ad budget across Amazon Ads, Amazon DSP, Chewy Ads, & Walmart Connect- Collaborate closely with Brands team to manage GTM strategy for 5 signature Pet brands including the Freeze-Dried Dog Treats category leader (Stewart)- Own development & maintenance of Power BI infrastructure for a total of $210M+ annual gross sales- Expanded coverage of POS data from 0% to over 71% of all consumer retail sales data- Head of market research efforts on $10B+ annual sales dog food & treats industry using NielsenIQ, Stackline, dunnhumby, and industry standard premium research providers- Prepare and present weekly and monthly business review data for C-suite and Board of Directors.
Education
Valley View High School
Honors Diploma
Miami University Farmer School of Business
Bachelor of Science - BS, Finance, Minor in Geography
Skills
- Sales Process
- Business Development
- Leadership
- Microsoft Office
- Communication
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