Jared Hallal

About Jared Hallal

I thrive on turning complex ideas into high-impact action. As the CEO and Marketing Specialist at Crescent Moon Marketing, I leverage over 30 years of experience to help small-to-medium businesses, particularly in real estate, construction, and the non-profit and church sectors. My career is defined by a \"get-it-done\" philosophy and a commitment to excellence, honesty, and hard work.My expertise is a unique blend of traditional creative direction and modern technical innovation. Whether I am crafting brand narratives, developing complex floorplans and maps, or leading high-impact business presentations, my goal is to simplify the complex through compelling visual storytelling. Recently, I have focused on supercharging these workflows by integrating advanced AI systems, including Gemini, ChatGPT, Midjourney, and Base44.Key areas where I deliver value:• Strategic Growth: I helped a small businesses grow to over $2 million in revenue.• Full-Spectrum Marketing: From social media and email marketing to comprehensive print and digital campaigns.• Training & Technology: I specialize in training teams on business and technology systems, translating powerful platform capabilities into actionable success stories.• Creative Leadership: I have managed diverse teams of writers and designers, balancing budgets up to and delivering hundreds of high-quality projects annually.Beyond my professional work, I am deeply committed to my community as a leader at Holy Family Catholic Church, where I facilitate Catholic studies and help lead the Genesis to Jesus Men’s Prayer Group. I am always looking to connect with others in the Startup, MarTech, and Catholic Business worlds who value innovation and integrity.

Experience

1. CEO and Marketing Specialist

   Crescent Moon Marketing Llc

   Jul 2018 — Present · Louisville, KY, US

   Strategic Overview For over 25 years, I have partnered with small-to-medium businesses (SMBs) to bridge the gap between complex business goals and compelling visual storytelling. Specializing in Real Estate, Construction, Non-Profits, and Faith-Based Organizations, I provide high-level marketing strategy paired with hands-on creative execution.Core Competencies & ImpactBrand Identity & Graphic Design: Transform conceptual ideas into visual assets, ranging from foundational logo design and branding kits to high-complexity publications, including magazines, annual reports, and comprehensive event programs.Full-Stack Content Creation: Direct end-to-end content production, integrating professional photography, graphic design, and persuasive copywriting to drive engagement across digital and print mediums.Digital Ecosystem Management: Launch and maintain high-performing WordPress websites, ensuring seamless functionality, security, and brand alignment.Social Media Strategy: Architect and implement multi-channel marketing plans across Facebook, Instagram, LinkedIn, and X (Twitter), focused on community growth and lead generation.Communications & Data Strategy: Develop holistic communication plans that utilize data tracking to measure KPIs, refine messaging, and consistently exceed client ROI goals.Consultative Leadership: Facilitate \"Creative Problem Solving\" sessions, leading client teams through a discovery process to uncover organizational strengths and streamline their market positioning.Technical Stack• Expert: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat)• Web: WordPress Development & Maintenance• Social: Meta Business Suite, LinkedIn Campaign Manager, Analytics & Data Tracking

Education

• University of Evansville

  BFA, Graphic Design

  1990 — 1994

Skills

• Layout
• Public Speaking
• Typography
• Flickr
• Rss
• Advertising
• Website Redesign
• Website Development
• Acs Ondemand™
• Adobe Creative Suite
• Type Design
• Facebook
• Illustrator
• Brochures
• Instagram
• Basecamp
• Event Planning
• Twitter
• Project Management
• Webmaster Services
• Brochure Development
• Marketing
• Indesign
• Newsletters
• Logo Design
• Google Analytics
• Linkedin
• Productive Thinking Method
• Photoshop
• Website Management
• Leadership
• Social Media
• Organization
• Wordpress
• Graphics
• Pdf Creator
• Web Design
• Flyers
• Adobe Acrobat
• Strategic Marketing