Jared Cruce

About Jared Cruce

ACCELERATING SUSTAINABLE BRANDS WITH DISRUPTIVE STRATEGY AND VISIONARY STORYTELLING Award-winning, purpose-driven brand strategist and executive with a history of amplifying and elevating brands through disruptive and nurturing strategy, visionary leadership and collaboration. Motivates teams to increase engagement and goal performance by clarifying and positioning product and brand narratives. Driven by the philosophy that business strategy (logic) and creative storytelling (magic) are core to building purpose, prosperity and long-term sustainable brand growth. BREADTH OF EXPERIENCE Drives brand narratives, marketing, and strategic initiatives through proven strategic frameworks and emotional storytelling. Highly experienced in brand strategy & positioning, strategic marketing, creative direction, product positioning, customer acquisition, product launches, philanthropic partnerships, and fiscal operations. OPTIMIZING & MAPPING CONTENT STRATEGY Strategic thinker who defines compelling visions for established brands and start-ups alike. Strong track record of developing top-tier content standards and mapping content strategy to business objectives. Focuses execution on experiences that resonate with audiences while driving marketing, product, and sales excellence, while cultivating a coherent brand story. LEADING IMPACTFUL BUSINESS SOLUTIONS Superb people leader who knows how to set a vision, inspire, motivate and coach people to better outcomes over time. Known as a creative, innovative, and results-driven executive who prioritizes collaborative leadership based on integrity, open communication, and honesty. Partners with internal and external teams to deliver exceptional strategies and content under pressure. MY TOP RESULTS Spearheaded successful marketing, brand film, photography, content and email campaigns for national clients, including New Balance, Massif, Cambia Health, Raleigh Bicycles, Yala Designs, Erickson and Red Lion Hotels. Consistently achieved campaign goals aligned with brand vision, budget requirements, and timelines, including an Award-Winning ‘Love the Mission’ project with Massif. Directed and produced 8+ national award-winning films for client brands, creating for small businesses, Fortune 500 companies and nonprofit organizations. PERSONAL Jared has a passion and determination to help sustainable and climate solutions companies achieve acceleration and success. He is a lifelong outdoorsman, expedition kayaker, rafter, surfer, sailor, and skier.

Experience

1. Chief Brand Officer

   Terra Axis

   Mar 2023 — Present

   Responsible for bridging the company business and revenue goals and objectives to the brand marketing strategy. Lead the product and brand positioning and work directly with the CEO and sales executives on accelerating revenue. Lead and organize the profit strategy to align with the core purpose and brand strategy of the organization.

Education

• Harvard Business School

  Masters Level Certifications, Sustainable Business Strategy + Disruptive Strategy

• University of Colorado Boulder - Leeds School of Business

  Bachelor of Science - BS, Business Administration- Marketing & Entrepreneurship