Jared Covington
Digital/Marketing Strategist
- Role
- Assistant Professor of Marketing & Business at Southern Virginia University
- Location
- Lexington, VA, US
- LinkedIn followers
- 500 followers
About Jared Covington
Marketing strategist with proven ability to lead organizations through strategic digital transformations. Deep understanding of digital consumers and ability to convert that into effective, measurable campaigns for local, national and global markets. Ability to lead and empower diverse teams. Fluent in Brazilian Portuguese; limited working proficiency in Spanish and French.Specialties include: Digital StrategySocial MediaMarketingSocial ListeningDigital AnalyticsSocial StrategyPartnershipsOnline MarketingMobileDigital DistributionLeadershipProduct ManagementGlobal CampaignsBusiness to Business (B2B)Business to Consumer (B2C)Online RetailProduct DevelopmentSports & EntertainmentMedia Operations • Community ManagementContent MarketingMediaMusic
Experience
Assistant Professor of Marketing & Business
Aug 2020 — Present · Buena Vista, VA, US
Responsible for creating, teaching and assessing marketing curriculum within the Business Management and Leadership Program, as well as the Faculty Advisor for the university’s newspaper, The Herald, and the Sports Management ConcentrationKey Accomplishments-Grew the core marketing curriculum from 1 to 5 classes, with ~40% of the Business Majors electing to take multiple marketing classes-Advised and mentored nearly 200 students, guiding them to employment with companies such as Marriott, Amazon, Gymshark and Goldman Sachs-Advised and oversaw the post-COVID-19 relaunch of The Herald, with content now reaching hundreds of readers every semester since resuming publishing in Fall, 2021
Education
University of Utah
Bachelor's Degree, English Literature, African American Studies
1993 — 1998
Skills
- Management
- Entertainment
- B2b
- Event Management
- Digital Strategy
- Wordpress
- Mobile Devices
- Podcasting
- Strategy
- E-Commerce
- Social Networking
- Multimedia
- Product Management
- Community Management
- Blogging
- Entrepreneurship
- Advertising
- Online Advertising
- Analytics
- Public Relations
- Crm
- Media Relations
- Social Media Marketing
- Leadership
- Account Management
- Music
- Customer Relationship Management (Crm)
- Public Speaking
- Digital Media
- Promotions
- Training
- Marketing
- National Accounts
- New Media
- Web 2.0
- Community Building
- Creative Direction
- Event Planning
- Mobile
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