Jared Dahl
Head of Marketing @ mophie | Brand and Product Marketing, Strategic Vision | Ex-BRAVEN, OGIO
- Role
- Head of Marketing at Mophie
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Jared Dahl
Brand purist. Messaging framework architect. Player coach.I’m a team player focused on delivering positive results.
Experience
Head of Marketing
Jan 2022 — Present
Market Research & StrategyConduct market analysis to identify customer needs and trends, developing data-driven go-to-market (GTM) strategies for both consumer goods and software products.Product Positioning & MessagingCraft clear, compelling product positioning and messaging that resonate with target audiences and ensure consistency across all marketing channels.Cross-Functional CollaborationPartner with product, sales, engineering, and design teams to align on product development, feature priorities, and market insights.Campaign Planning & ExecutionDevelop and manage marketing campaigns across digital, social media, email, and events to drive product awareness and adoption.Brand Strategy & ManagementDefine and maintain a cohesive brand strategy and identity, ensuring it aligns with company values and differentiates products in the market.Sales EnablementProvide sales teams with tools and training, such as product briefs and demos, to effectively communicate product benefits and close deals.Performance Tracking & ReportingTrack key performance metrics, analyze data, and provide actionable insights to refine strategies and improve outcomes.Customer InsightsCollect and integrate customer feedback through surveys and user testing to inform product and marketing strategies.Content CreationOversee the creation of engaging content like blogs, videos, and webinars to support product launches and engage target audiences.Innovation & Trend MonitoringStay updated on industry trends to identify opportunities for innovation and maintain a competitive edge.
Education
Utah Valley University
Business, Management, Marketing, and Related Support Services
2008 — 2011
Skills
- Inventory Management
- Brand Development
- Pricing
- Sales
- Business Development
- Online Advertising
- Sourcing
- E-Commerce
- Market Research
- Apparel
- Sales Management
- Portuguese
- Leadership
- Negotiation
- Event Management
- Key Account Management
- Operations Management
- Market Planning
- Advertising
- International Sales
- Forecasting
- Product Management
- Retail
- B2b
- Marketing Communications
- Illustrator
- Management
- Team Building
- Sales Operations
- Customer Service
- Competitive Analysis
- Start-Ups
- Account Management
- Product Development
- Indesign
- Public Speaking
- Social Media Marketing
- Marketing
- Microsoft Excel
- Team Leadership
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