Jared Walls

About Jared Walls

I’m a Product Manager focused on leading change across digital platforms, content systems, and AI-enabled workflows.My work sits at the intersection of product strategy, technical implementation, and organizational transformation. I specialize in helping teams modernize systems, adopt new technologies, and align around measurable outcomes.At Zonda, I lead product initiatives across content, SEO, and email marketing for NewHomeSource.com. I’ve delivered:• 49% increase in email leads• 22% increase in sessions• Migration of 2,600+ articles to a headless CMS• Implementation of AI-assisted workflows to improve tagging, QA, and publishing speedPreviously, I led statewide digital transformation initiatives for Texas government agencies, trained distributed teams in federated content models, and built scalable documentation and communication systems under strict compliance standards.I thrive in environments where strategy meets execution, especially when guiding teams through change.If you\'re working on digital transformation, AI integration, or scalable content ecosystems, I’d love to connect.

Experience

1. Product Manager Newhomesource Com (Builder Homesite Inc Zonda Acquisition)

   Zonda

   Nov 2021 — Present · Austin, TX, US

   I lead cross-domain product strategy for NewHomeSource.com, driving transformation across content systems, search, email marketing, and AI-enabled workflows.My role extends beyond feature delivery — I focus on aligning engineering, marketing, and executive stakeholders around scalable, data-informed growth initiatives.Key Impact:Delivered a 49% increase in email leads and 22% growth in sessions through segmentation strategy, automation improvements, and lifecycle optimization.Led the migration of 2,600+ articles from WordPress to a headless CMS, establishing structured content governance and future-ready architecture.Spearheaded redesign of search results mapping, increasing lead volume by 4% and listing detail conversions by 8%.Introduced AI-assisted publishing workflows, evaluating and implementing LLM-driven tools to accelerate metadata tagging, QA, and content standardization.Own product roadmaps across content, SEO, and martech domains, balancing technical feasibility, business goals, and customer experience.Drive cross-functional alignment through clear prioritization frameworks, outcome-based planning, and KPI tracking.I operate at the intersection of strategy, systems thinking, and execution — ensuring product decisions scale operationally and financially.

Education

• Sam Houston State University

  BA, English

  2002 — 2006

• Texas State University

  MFA, Creative Writing

  2007 — 2010

Skills

• Tutoring
• Facebook
• Literature
• Publications
• Technical Documentation
• Instructional Design
• Rhetoric
• Social Media
• Social Networking
• Adult Education
• Teaching
• Web Editing
• Editing
• Public Speaking
• Academic Writing
• Troubleshooting
• Proofreading
• Project Management
• Copywriting
• Journalism
• Management
• Poetry
• University Teaching
• Blogging
• Research
• Curriculum Development
• Event Planning
• Copy Editing
• Microsoft Word
• Teaching Writing
• E-Learning
• Writing
• Information Architecture
• Newsletters
• Student Affairs
• Curriculum Design
• Customer Service
• Microsoft Office
• Press Releases
• Web Content