Jared Horman

About Jared Horman

Forget Stella. I help legacy brands get their groove back. Whether it’s a century-old brand, a beloved city, or an institution trying to speak human again — I specialize in helping brands evolve without losing their soul.As creative director for the City of Kansas City, I led the largest brand overhaul in decades. We’re talking: new flag, full identity reboot, and campaigns grounded in real culture, community, and that barbecue-fueled civic pride.(Turns out, government can have great taste — uh, figuratively and literally.)Over the last 10+ years, I’ve partnered on rebrands, murals, civic rituals, and storytelling that actually connects. I’ve built strategies for the boardroom and the block party. Oh, and I’ve learned that good design isn’t just seen, it’s felt.If you’re into purpose-driven work, thoughtful design, and the occasional hot take on Helvetica, let’s talk. Drop me a message here. Cold brew = mandatory.

Experience

1. Muralist, Ux Designer, Graphic Designer

   Happy Horman Designs

   May 2019 — Present

   I design hand-painted public installations and brand identities by starting with empathy for the people who will experience them. I trust my gut, then test it — talking to customers, mapping how they interact with the space, and studying what’s already out there. From there, I create logos, style guides, and collateral for clients across an extensive variety of platforms and nonprofit sectors.

Education

• General Assembly

  UX Design Fellow

  2022 — 2022

• Missouri State University

  Bachelor of Fine Arts (BFA)

  2009 — 2014

Skills

• Microsoft Office
• Photography
• Facebook
• Painting
• Social Media
• Digital Media
• Illustrator
• Photoshop
• Indesign
• Graphic Design
• Branding & Identity
• Teaching
• Adobe Creative Suite
• Esl
• Web Design
• Advertising