Jared Holland
Business Owner @Rugged Reign
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WORK HISTORY
Business Owner @Rugged Reign
CA
Rugged Reign is a men’s luxury fashion and lifestyle brand built to redefine modern masculinity through authentic storytelling, European design, and digital commerce.As Founder and Growth Director, I led the brand’s full go-to-market strategy — from concept to launch — building a Shopify-based retail platform featuring 100+ European designer labels. I developed the brand’s positioning, creative direction, and growth systems to establish Rugged Reign as a distinct voice in the men’s style space.Highlights & Impact:Brand Creation & Positioning: Built the Rugged Reign identity from the ground up — blending high-end European fashion with West Coast authenticity and purpose-driven messaging around positive masculinity.E-Commerce Strategy: Architected a Shopify storefront using the Palo Alto theme with full SEO, merchandising, and conversion optimization across 500+ SKUs.Performance Marketing: Launched paid social, influencer, and email-automation campaigns driving triple-digit engagement growth in the first six months.Content & Community: Directed creative strategy and brand storytelling, producing video and editorial content focused on men’s wellness, confidence, and personal growth.Operations & Partnerships: Managed vendor relationships across Europe, established express shipping workflows, and built scalable backend processes to support future expansion.Focus Areas: Growth strategy | Brand marketing | E-commerce | Partnership development | Performance optimization
EDUCATION
Simon Fraser University
Bachelor of Arts, Criminology
SKILLS
ABOUT JARED HOLLAND
I’ve spent my career helping brands grow — from scaling national media organizations to launching Rugged Reign, my own men’s luxury brand built around authenticity, style, and purpose.With 18 years in marketing and sales leadership, I’ve led teams that turned strategy into revenue — driving double- and triple-digit growth across industries from entertainment and tech to e-commerce. My approach blends data-driven decision-making with a creative instinct for what actually moves people to act.Today, I’m focused on connecting with teams who value initiative, measurable growth, and creative problem-solving — the kind of people who want to build something bold and enduring, not just run campaigns.
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