Jared Black

Founding Partner CEO @In the Black Marketing & Consulting

Charleston, SC, US

A self-professed ‘Yankee’ wrapped in southern hospitality, Jared made his track down South leaving his hometown of Pottsville, Pennsylvania to attend Methodist University in North Carolina. After graduation, he spent nearly two decades working in the hospitality and marketing fields for other companies in developing operational improvements and effective marketing strategies. After working with hundreds of local and regional businesses and their owners, Jared recognized a huge need that was missing in the marketplace from their media and marketing partners. This need is brutal honesty. Honesty in identifying the real problems within a business, honesty in providing solutions that will generate a result within their budget parameters and/or timeframe, and honesty in the reporting the performance and effectiveness of the media and marketing campaigns. He believes that business owners should make their marketing and media decisions based on facts and data and if anyone tells you otherwise, be prepared to be operating in the red and not In The Black. Jared recognizes that no two businesses are the same, therefore he does not proclaim to be the expert in any category or specialty. What he does proclaim is that he and his team will become the experts of your business and will deliver a customized and differentiated plan that will create a clear roadmap to revenue for you and your company.

Methodist University

Bachelors, Business Administration