Jared Baker
Chief Growth Officer @ Sonrava Health | MBA
- Role
- Chief Growth Officer at Sonrava Health
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jared Baker
As the SVP of Global Growth Marketing at Orangetheory, I lead the marketing strategy and execution for the world\'s leading fitness franchise, with over 1,400 studios across 23 countries. I am accountable for driving member acquisition, retention, loyalty, and advocacy, as well as expanding the brand\'s global presence and awareness.With over 25 years of experience in the consumer and e-commerce sectors, I have a proven track record of delivering strong growth and profitability for both emerging business and large, mature brands, including Freshly, Amazon, Oscar Mayer and Back to Nature. I am passionate about mining consumer insights and developing innovative solutions that create competitive advantages and delight customers. I have a broad general management perspective and a deep understanding of performance marketing, brand marketing and multiple channels of consumer communication, including digital, social, email, and push. I am also recognized as an engaged and motivating team leader who mentors and develops talent across diverse and cross-functional teams.
Experience
Chief Growth Officer
Sep 2025 — Present
Education
Cornell University
BS, Communications
1993 — 1996
UNC Kenan-Flagler Business School
MBA, Marketing/Marketing Management, General
2001 — 2003
Skills
- P&L Management
- New Product Development
- Strategy
- Marketing Communications
- Customer Insight
- Competitive Analysis
- Brand Development
- Segmentation
- Ac Nielsen
- Advertising
- Integrated Marketing
- Market Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Pricing
- Product Development
- Retail
- Consumer Insight
- Marketing
- Trade Marketing
- Consumer Products
- Budgets
- Nielsen
- Market Research
- Management
- Shopper Marketing
- Consumer Behaviour
- Social Media Marketing
- Fmcg
- Team Leadership
- Pricing Strategy
- Marketing Management
- Market Analysis
- Leadership
- Sales
- Full P&L Responsibility
- Product Marketing
- Product Innovation
- Business Planning
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