Jaqueleen Larson
Executive Director, Global Social & Digital @Bobbi Brown Cosmetics
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WORK HISTORY
Executive Director, Global Social & Digital @Bobbi Brown Cosmetics
New York, NY, US
EDUCATION
California State University-Long Beach - College of Business
Bachelor of Business Administration - BBA, Marketing; Journalism Minor
SKILLS
ABOUT JAQUELEEN LARSON
Strategic Marketing Executive | 15+ Years Driving Brand Growth, Digital Transformation, and Revenue Impact in Beauty & LifestyleExperience driving business growth through innovative, data-driven integrated marketing strategies. Proven expertise in leading large-scale, customer-centric campaigns that generate measurable ROI, revenue growth, and brand equity. Experienced in transforming global brands in the digital landscape, with a focus on culture-informed content, performance marketing, community building, customer acquisition, and retention strategies across multi-channel platforms.Key Expertise:• Modern Marketing Strategy & Execution• Brand Development, Evolution & Positioning• Performance Marketing & ROI Optimization• Cross-Functional Team Leadership• Social Media Strategy & Community Engagement• Influencer Marketing & Strategic Partnerships• Integrated Marketing Communications• Paid Media Strategy & Content Optimization• Data-Driven Campaign Analysis & Insights• Retailer & SMC Dyanmics• Effective Relationship Builder & Empathic Leader
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