Japanjot Singh
Deputy General Manager- Brand Marketing & Communications @Schneider Electric
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WORK HISTORY
Deputy General Manager- Brand Marketing & Communications @Schneider Electric
Gurugram, IN
Led integrated marketing campaigns across ATL, BTL, and digital channels. Drove brand-building initiatives including a national consumer campaign and a prime-time media takeover. Launched experience centres and retail engagement programs to elevate customer experience. Managed events, regional activations, and cross-functional GTM strategies to support business growth.
EDUCATION
Panjab University
BCom - Bachelor of Commerce, Marketing
Goa Institute of Management (GIM)
Master of Business Administration, Marketing
SKILLS
ABOUT JAPANJOT SINGH
Strategic marketing leader with 7+ years of experience across e-commerce, trade marketing, and omni-channel strategy. I specialize in driving GTM execution, market expansion, and brand growth across B2B, D2C, and retail segments.Currently leading brand marketing and communications at Schneider Electric, I’ve executed 360° campaigns impacting 1.2M+ customers and partners, launched 10+ Experience Centres, and pioneered an industry-first news channel takeover. My work has consistently delivered measurable outcomes, including ₹100 Cr+ in influenced revenue.Previously at Amazon, I scaled Indian brands in Japan, delivering 300%+ YoY growth and $21MM+ in sales. I thrive in cross-functional environments and am passionate about building scalable marketing solutions that drive business impact.Let’s connect if you\'re looking to collaborate on marketing innovation, GTM strategy, or customer engagement programs.
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