Jan Zlotnick
- Role
- Global Director Brand Strategy & Creative at Sprinklr
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Global Director Brand Strategy & Creative
Jan 2021 — Present · New York, NY, US
Stranger (Val) in coffee shop:\"So, what is Sprinklr?\" Me: Well, you know how it sucks when you\'re dealing with a big company and in spite of all their data, they don\'t truly SEE you, don\'t really HEAR and KNOW you. as a HUMAN being? Val:\"Happens way too much.\" Me: Know what sucks worse? When you want to do right by your customers, but all your siloed software is just fighting against you. Val:\"How so? Me: Your teams are in silos.so they can\'t get on the same page to help customers in the moments they need you. Val:\"Well, you have to keep up.\" Me: Yeah, by keep buying more, more, more? But What if you could stop the cost and risk and insanity and find a Different Way? Val:\"How exactly?\" Me: By unifying your customer service, social, marketing and research on one platform. Val:\"We have a platform with a lot of software.\" Me: Sprinklr is the only true UNIFIED platform for customer experience management. Unified-CXM. Val:\"Like Hootsuite and Qualtrics?\" Me: Not exactly. Sprinklr was born different. Our platform was built on a single-code architecture, grown organically so every team is unified to see every customer in One View.and every customer is getting One Voice of the brand. Val \"Anyone backing this up?\" Me: Forrester, Gartner, any serious analyst of CX rates Sprinklr a leader. Val:\"Ok, that\'s important, but who\'s using Sprinklr now? Me: Who\'s \'Crossing the Chasm\'? Val:\"Yeah, who\'s already on Sprinklr?\" Me: Just half the Fortune 500. Val:\"Why do you think they\'re ahead of the curve, Jan?\" Me: So they can move from being brand-centric to customer-centric. across their orgs.and honor their original promise to customers. Val:\"You know our brand promise?\" Me: Well, I think I know what your customers hope it is - to know and serve them as individuals.to make their brands more human and make their customers happier. Val:\"Want to make a meeting with my team?\" Me (smiling, opening calendar).
Education
Northwestern University
Medill School of Journalism Communication, Journalism, and Related Programs
Brown University
Bachelor of Arts - BA, Honors, English and Semiotics
School of Visual Arts
Advertising: Brand Strategy, Copy, Creative Direction
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