Jany da Silva
Content Strategy Specialist @Fluency Academy
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WORK HISTORY
Content Strategy Specialist @Fluency Academy
Responsible for leading the journey of creators at Fluency through strategic content planning and execution, focused on strengthening brand positioning, boosting content performance and building engagement across social platforms. • Plan and manage content strategies, ensuring smooth execution of daily deliverables, travel logistics, and production schedules.• Analyze performance reports to guide briefings and continuously optimize formats, channels, and creative approaches.• Track trends and topics aligned with each creator’s profile to identify timely and relevant content opportunities.• Coordinate with creators, squads, and internal teams to ensure clear communication and unlock opportunities for both Fluency and its talent.• Foster a growth-driven creator experience, reinforcing their connection to the brand through feedback, collaboration, and a strong sense of belonging.
EDUCATION
EC English Language Centres Alumni
Teaching English as a Second or Foreign Language/ESL Language Instructor
FACHA / IGEC
Pós-Graduação
Cursos PM3
Formação Profissional
Universidade Federal Fluminense
Bacharelado
SKILLS
ABOUT JANY DA SILVA
Advertising professional with over 10 years of experience in Strategic Planning, Content Production, and Branding. Currently working as a Content Strategist at Fluency Academy, where I am responsible for developing, planning, and executing growth strategies for creators, aligning brand positioning, content creation and social media performance. Previously, I led the digital strategy and content production for Globo’s institutional social media channels from their launch. My role included defining personas, tone of voice and brand territories, as well as executing campaigns, events, and initiatives that expanded Globo’s digital presence. I also managed social channels for TV Globo and contributed to content creation for Globoplay, focusing on creativity, performance, and audience engagement. My digital branding journey began at Grupo Trigo, as part of its first Digital Marketing team, where I played a key role in establishing Domino’s Pizza’s online presence in Brazil. Expertise in: Content Strategy & Brand Positioning Strategic Planning & Project Development Creator Management Persona, Tone of Voice & Brand Territories Definition Content Creation & Execution Real-Time Event Coverage Trend & Opportunity Mapping Performance Analysis & Optimization Additional Skills: Strategic Vision & Analytical Thinking Clear, Empathetic & Collaborative Communication Autonomy, Proactivity & Problem Solving Excellence in Organization & Task Management
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