Janya Walsh
Senior Director Consumer & Innovation Insights @Bimbo Bakeries USA
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WORK HISTORY
Senior Director Consumer & Innovation Insights @Bimbo Bakeries USA
Horsham, PA, US
Bimbo Bakeries USA\'s fresh, high-quality foods have delighted Americans for generations. As the largest commercial baking company in the U.S, I am proud to be part of an amazing team to deliver our bread, bagels, buns, English muffins and sweet baked goods to every town, city and community in the United States. From the breakfast table to lunch boxes to family celebrations and barbecues, our insights allow us to delight people at all times and places of the year helping them along during their busy, fun, and hectic lives. Bimbo Bakeries USA is proud part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries.Vision carrier and change agent responsible for evolving a marketing research function into a modern, consumer insights department to drive profitable growth through engaging solutions.• Drive portfolio and brand-level consumer learning agendas that get to the heart of business situations, while also exploring new strategic opportunities.• Drive the agenda for consumer data strategy and how it will be leveraged for consumer insights.• Oversees effectiveness measurement of advertising and brand health.• Supervise trend evaluations, testing plans, and consumer evaluation of experiments (product and packaging) for the Innovation Team.• Organizational training on how to best leverage category, consumer, and shopper research for business diagnostics and campaign briefing.• Responsible for recruiting, developing, and sustaining a diverse and high-performing insights team. Coach, guide, and mentor the team to build capabilities, while creating career advancement opportunities. Think, act, and train the team to act with a broader business lens, delivering actionable consumer insights to inspire brand growth.• Stay on the front lines of new methodologies, vendors, and overall capabilities. Relationship owner for current and future marketing research partners.
EDUCATION
Yale University
Executive Education: Behavioral Science Immersion
Cardinal Stritch University
Master of Business Administration - MBA
Purdue University
Bachelor's degree, Mass Communication/Media Studies
ABOUT JANYA WALSH
Strategic growth-minded, innovative insights leader: Extensive successful portfolio setting and driving consumer-centric Brand Marketing Strategic Planning and activations for winning positioning and ROI advertising communications and innovation results. Launched breakthrough and line extension innovation via deep understanding of the human insights intersection with choice drivers using business analytics, behavioral science and other applied social science and economics. Experienced people manager and mentor using strong leadership skills based on empathy for guiding employees to find their voice, do their best, and define and achieve their goals.• Quick assessor of broad as well as narrow business lenses, delivering actionable consumer insights from category, consumer, shopper, and bespoke research to inspire brand growth at strategic planning and tactical solution levels.• Trusted Marketing partner to fully integrate stellar actionable consumer insights to build Brand Positioning for full Experience Planning, inclusive of briefing agencies, media spend through all ad channels with winning appropriate ads by channel with measurement for monitoring for making improvements as the advertising and consumer landscape changes. • Challenges insights industry heritage-thinking to drive improvements through modern data sources, analytics, and research approaches for more effective and insightful digital listening, survey design, quant/qual research methods, syndicated data, panels, ethnographies, effective sampling and experiment design, as well as innovation concept design and in situ team testing.• Skilled mentor and builder of high-performance remote cross-functional teams cross-globe and function, creating a learning organization through consumer experiences, creating playbooks and shared action standards, to lift the organization to new heights for best-in-class consumer solutions in faster more efficient and empathetic ways.Expertise in leading research teams to devise and manage cutting-edge research initiatives to make big decisions for fueling mega-brands through market activations. Excels at leading teams to identify and solve challenges for the right people (company, customer, shopper, user, etc.) and building a plan to quickly execute in market. Developed consumer-infused end-to-end process to lead teams to create solutions inclusive of all commercial elements for quick implementation and results tracking.
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