Jan Weaver
I help medtech, healthtech, healthcare and life science businesses grow their brands by executing innovative content marketing strategies.
- Role
- Marketing Communications Consultant - Healthcare at LexisNexis Risk Solutions
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Jan Weaver
Medtech, healthtech, healthcare and B2B marketing professional with a broad range of demonstrated brand marketing, content marketing and creative competencies. Have worked effectively for both established and early-stage companies. Personal qualities include a strategic mindset with an orientation to action and results; an equal balance of creative and analytical skills; emotionally intelligent team leadership; and an “all-in” dedication to the work. DEMONSTRATED COMPETENCIES> Leadership and mentorship> Brand strategy and management> Marketing and communications strategy> Demand generation> Campaign strategy and execution> Digital marketing> Content marketing> Social media marketing> Trade show/event marketing and management> International marketing
Experience
Marketing Communications Consultant - Healthcare
Apr 2024 — Present · Atlanta, GA, US
Fractional senior marcom role managing content projects, social media and special projects for healthcare data solutions provider.> Manage capabilities-focused content projects from concept through go-live.> Conceive, write, direct creative and schedule social posts to promote new capabilities content. Elevated visuals and improved engagement through the use of animation and other innovative formats.> Formulated and implemented campaign management process that ensures alignment across broad capabilities and vertical markets.> Championed adoption of Monday.com for tactical campaign/project management within the healthcare marketing group. Developed systems to track and support campaign activities across healthcare capabilities, brand, corporate communications and verticals.
Education
Kent State University
Bachelor of Fine Arts (BFA), Graphic Design
Skills
- Public Relations
- Internal Communications
- Media Relations
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Planning
- Copywriting
- Integrated Marketing
- Creative Direction
- Social Media Marketing
- Product Marketing
- Management
- Negotiation
- Marketing Management
- Email Marketing
- Leadership
- Newsletters
- Customer Engagement
- Editing
- Social Media
- Trade Shows
- Corporate Communications
- Digital Marketing
- Event Management
- Press Releases
- Product Launch
- Brand Development
- Advertising
- Strategy
- Strategic Planning
- Budgets
- Direct Mail
- Marketing Communications
- Medical Devices
- Marketing
- Event Planning
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