Jannieka Heng
Consumer Behavior & Market Analytics Extern @Beats By Dre
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WORK HISTORY
Consumer Behavior & Market Analytics Extern @Beats By Dre
Designing and launching a consumer survey projected to gather 250+ responses, focused on identifying key factors influencing brand perception and buyer behavior- Utilizing AI-powered tools and market research techniques to analyze real-world data and uncover 3+ actionable insights on emerging trends in the premium audio market- Creating interactive dashboards and visual reports to translate data into insights that simulate real-life marketing & product decisions
EDUCATION
University of Houston, C.T. Bauer College of Business
Bachelor's degree, Marketing and Management Information Systems
ABOUT JANNIEKA HENG
Hi, I\'m Jannieka! I\'m a student at the University of Houston, currently pursuing a degree in Marketing at the C.T. Bauer College of Business. I’m passionate about blending creativity with data-driven strategy, and always looking for opportunities to expand my knowledge and grow professionally.I bring 10+ years of hands-on business exposure through my family’s small business, where I supported daily operations and led a brand refresh, redesigning menus and visual assets using Photoshop and Canva to modernize the customer experience and strengthen brand consistency.I’m actively seeking a Summer 2026 internship and am eager to learn from industry professionals while contributing skills in branding, social media strategy, content creation, and design. Open to connecting with recruiters, mentors, and driven professionals!
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