Janna Binder

About Janna Binder

I’m passionate about growing brands and obsessive about using data, research, and experience to build strategies that cut through the noise.I bring extensive experience across B2C, B2B, brand awareness, lead generation, traditional and digital marketing, market research, and compliance. I’ve led national branding, lead generation, and recruiting campaigns that consistently outperformed KPIs, developed successful product launch campaigns and worked in highly regulated industries, where I’ve helped shape brand positioning and messaging. I collaborate closely with sales teams to ensure marketing efforts support revenue goals.Whether I’m driving strategy or diving into analytics, I bring a sharp focus on results and a deep understanding of how to connect with audiences in meaningful ways.Outside of work, I enjoy volunteering with a dog rescue, refinishing furniture, teaching scuba diving, and indulging my love of travel.

Experience

1. Sr Manager, Digital Advertising

   WoodmenLife

   Jun 2024 — Present · Omaha, NE, US

   Lead the development, implementation, and management of an integrated marketing and advertising strategy that increases brand awareness, lead generation, and recruiting. Identify trends and insights to optimize spend and performance. Guide a cross-divisional team in creating assets and enhancing user experience across a variety of digital channels.Develop and execute national, regional, and local marketing campaigns using digital advertising, social media, SEM, SEO, video, web, direct mail, email, and print advertising.Established and manage the corporation’s market research efforts to ensure decisions are insight-driven and audience-focused.Partner with product development teams to design and implement launch strategies that align with brand positioning and business goals.

Education

• University of Nebraska-Lincoln

  Bachelor’s Degree, Marketing

  1995 — 1998

• University of Nebraska at Omaha

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  1999 — 2001

Skills

• Consumer Behavior
• Marketing
• Marketing Communications
• Project Planning
• B2b Marketing
• Market Research
• Community Relations
• Editing
• Strategic Partnerships
• Strategic Communications
• Customer Relations
• Account Management
• Marketing Strategy
• Event Planning
• Customer Service
• Social Media
• Online Marketing
• Writing
• Planning
• Management
• Marketing Research
• Community Outreach
• Leadership
• Strategic Planning
• Brand Loyalty
• Newsletters
• Customer Loyalty
• Brand Development
• Corporate Communications
• Public Speaking
• Press Releases
• Web Content
• Social Networking
• Email Marketing
• Copywriting
• Advertising
• Website Development
• Market Planning
• Consumer Behaviour
• Social Media Marketing