Janna Sokolow
Senior Consumer Insights Analyst, Ninja @SharkNinja
Signup · Get unlimited contacts
WORK HISTORY
Senior Consumer Insights Analyst, Ninja @SharkNinja
Needham, MA, US
Represent the voice of the consumer for frozen treats and blending product categories to support concept development, packaging design, industrial design and CMF, pricing, and package configuration. Liaise with marketing, brand, creative, product development, engineering, design, food science, recipe development teams, and executive leadership to make informed product and marketing decisions to ensure market success for large portfolio of global products grossing over $25M each. Methodologies include surveys, in-home user testing, and usability evaluation.
EDUCATION
General Assembly
Certification
Tufts University
Bachelor of Science - BS
ABOUT JANNA SOKOLOW
I help companies deeply understand their customers to make informed product and marketing decisions. As a skilled customer insights practitioner, I combine qualitative interviewing techniques and quantitative survey design to uncover customers\' underlying wants and needs. I have proven expertise in creating compelling, user-centric data visualizations; managing large-scale Voice of the Customer engagements; supporting go-to-market strategies for Fortune 500 companies; and spearheading web design initiatives. My experience in user experience design allows me to bring a thoughtful design eye and razor-like attention to detail to every problem I approach. My background in human factors engineering has equipped me with an inclination towards out-of-the-box problem-solving. Currently: Customer Insights @ SharkNinja Previously: Innovation @ Applied Marketing Science, Human Factors & Ergonomics @ Tesla, Design @ High Lantern Group Skills: Voice of the Customer, customer interviewing, survey design, needs prioritization, data analysis, data visualization, storytelling for executive audiences, journey mapping, conjoint, MaxDiff, Sawtooth, Figma, Microsoft Excel, Microsoft PowerPoint, UX design Areas of interest: Medical devices, consumer electronics, robotics, autonomous and semi-autonomous vehicles
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.