Jann Baskett
Co-President and Chief Brand Officer at SXSW
- Role
- Co-president & Chief Brand Officer at SXSW
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jann Baskett
Brand strategy, creative direction and leadership, brand planning and development, identity design, naming and messaging, content strategy and development, digital and experiential marketing and concept development. Entertainment, lifestyle and culture, art, design, media, fashion, non-profits
Experience
Co-president & Chief Brand Officer
Jul 2016 — Present · Austin, TX, US
Lead 20+ in the Brand & Marketing group at South by Southwest (SXSW) Conference and Festivals, including three departments: Communications (PR, web content and social media, video) Strategy & Insights (marketing automation, digital marketing, research and data, customer experience), and Art & Publications (design and art production, merchandise). Brand leader and steward of the global discovery platform, SXSW.
Education
Arizona State University
Graphic Design
Southern Methodist University
BFA, Journalism & Graphic Design
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