Jan New

About Jan New

Born in the Pacific and raised in the South, I was exposed to a myriad of cultures and…

Experience

1. Director of Marketing & Communications

   Research Triangle Park

   Oct 2021 — Present

   Managed all marketing operations and formulated strategies for the Foundation\'s family of brands and initiatives- Cultivate vendor relationships for paid media, programmatic digital campaigns, brand consultants, and more- Oversaw the creation of the marketing strategy for Hub RTP, a $2B, 100-acre mixed-use downtown project in Research Triangle Park- Served as the primary spokesperson for the organization, adeptly managing PR requests, compiling earned media reports, and nurturing relationships with local news outlets. Crafted talking points for C-Suite speaking engagements- Project managed a new website to optimize broker leads, resulting in a 25.2% decrease in bounce rate and a 67.2% increase in session duration. Implemented a password-protected Marketing Portal for internal stakeholders, housing updated resources and brand assets- Oversaw a paid media campaign that achieved additional views beyond the initial investment, with a CTR of 0.12%- Played a role as marketing liaison for the Public Art Committee and wayfinding strategy during the Park\'s master planning effort, championing community-focused, mixed-use urban clusters- Collaborated on producing impactful video and podcast series, showcasing diversity, equity, and inclusion, career pathways, and engaging \'carpool conversations.\'- Streamlined task requests by implementing a new project management system and establishing quarterly goals for each brand.

Skills

• Event Planning
• Darkroom
• Digital Media
• Team Management
• Data Analysis
• Entrepreneurship Development
• Editing
• Graphic Design
• Microsoft Word
• Photography
• Social Media
• Google Docs
• Public Speaking
• Blogging
• Marketing Strategy
• Microsoft Office
• Microsoft Excel
• Powerpoint
• Leadership
• Adobe Creative Suite
• Creative Writing
• Fine Art