Janiyah Taylor

Digital Marketing @The Global Career Accelerator

Created a customer empathy map based on target personas to guide user-centered website design- Built website page structure and navigation in Shopify using user experience design principles to establish a clear and intuitive site-Write a clear value proposition that highlights the benefits and differentiators of a brand-Explain the building blocks of creating a memorable brand and the importance of brand guidelines-Identify and create brand visuals that align with a company\'s brand guidelines-Understand the different components that make up the visual identity of a brand-Developed on brand website copy and visuals including photography and typography, aligned with brand guidelines to enhance site identity and customer engagement-Perform keyword research to help a brand’s website show up on the first page of a search engine-Understand why SEO is one of the most important marketing channels for a business-Conducted keyword research using SEMrush and Google Trends to develop an SEO strategy with relevant, high-impact keywords