Janis Williams
Market Access Strategist | Passionate Visionary | Synergist
- Role
- Director of Value and Access - Neurology at Sanofi
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Janis Williams
Award-winning Healthcare Leader with over 20+ years of progressive experience in pharmaceutical marketing and account management. Proven ability to develop and execute integrated strategies that drive brand performance, market access, and customer engagement across diverse channels and stakeholders.Known for translating complex market dynamics—across launch, LOE, and mature product stages—into high-impact campaigns and collaborative account strategies. Experienced in partnering with Health Plans, PBMs, IDNs, Employers, and Government entities to align brand value with evolving customer needs.A responsive, insight-driven leader recognized for building cross-functional alignment, influencing decision-makers, and delivering results that move the business forward.
Experience
Director of Value and Access - Neurology
Aug 2020 — Present · Atlanta, GA, US
Develop strategic and tactical initiatives to optimize value and access components for neurology product launches, encompassing research, analytics, financial modeling and marketing. Spearhead the development of clinical and economic value propositions and multi-channel messaging tailored to payers, PBMs and IDNs to deliver formulary access. Act as a synergist in fostering high level cross functional collaboration with Global and US Brand, Medical, HEOR/HEVA and Legal teams to passionately create patient access to treatment.Lead loss of exclusivity strategy for a core multiple sclerosis asset. Successfully preserved formulary access for most patients despite competition of multiple generics and strategically extended the product\'s value to the organization.
Education
Arizona State University, W. P. Carey School of Business
Master of Business Administration
University of Nevada-Reno
Bachelor of Science
Skills
- Budget Management
- Consultative Selling
- Collaborative Leadership
- Account Management
- Campaign Management
- Sales Strategies
- Product Marketing
- Generating Revenue
- Brand Marketing
- Pharmaceuticals
- Marketing Management
- Cross-Functional Team Leadership
- Communication Strategy
- Marketing Strategy
- Customer Relationship Management
- Health Plans
- Marketing Analytics
- Intergrated Health Systems
- New Business Development
- Pbms
- Key Account Management
- Strategic Account Management
- Strategic Planning
- Managed Markets
- Market Share Gains
- Strategy
- Business Development
- Budget Development
- Market Insights
- Product Launch
- Problem Solving
- Marketing Research
- Project Development
- Agency Relationship Management
- Accountable Care
- Influence Management
- Channel Strategy
- Alliances
- Leadership Development
- Driving Results
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