Janis Kitzhofer

Senior Manager, Editorial Insights & Development @Axel Springer

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Senior Manager, Editorial Insights & Development @Axel Springer

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Berlin, DE

EDUCATION

2005 — 2008

Westfälische Hochschule

Bachelor of Arts (BA), Communication, Journalism, and Public Relations

2001 — 2003

University of Duisburg-Essen

Bachelor of Applied Science - BASc, Wirtschaftswissenschaften

SKILLS

Public RelationsCampaign ManagementOnline AdvertisingWeb AnalyticsCustomer Experience ManagementSocial NetworkingSocial Media MarketingAutomationCopywritingDatabasesTwitterVideo GamesDirect MarketingContent StrategyCommunity EngagementMarketing StrategyAdobe Creative SuiteStorytellingMarket ResearchContent ManagementMobile MarketingDwhCustomer Lifecycle ManagementEvent ManagementConversion OptimizationPersonalizationDigital PhotographyCmsData AnalysisSportsbookTypo3Data MiningA/B TestingPresentationsOnline JournalismFacebookPhotoshopBig DataVignette CmsLead Generation

ABOUT JANIS KITZHOFER

I’m a journalist by training, marketer by experience, and connector by nature. After starting out in the newsroom of the Financial Times and spending 15 years in data-driven marketing roles, mostly at leading video game publishers like Electronic Arts and Rockstar Games, I’ve come full circle. Today, I help shape the next era of journalism at Axel Springer.For the past four years, I’ve been leading newsroom transformation at the intersection of journalism, tech, product, data, and business, building data-inspired newsrooms that are ready for the future.My key focus areas: • Audience development and engagement • Quality metrics and performance frameworks • Culture change and digital mindset • Newsroom tooling and innovation • Data literacy and cross-functional alignmentI bring strategic vision, hands-on experience, and a strong global network to drive meaningful change across modern newsrooms.

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Janis Kitzhofer — Senior Manager, Editorial Insights & Development at Axel Springer in Berlin, DE | Unifers