Janis Kitzhofer
Senior Manager, Editorial Insights & Development @Axel Springer
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WORK HISTORY
Senior Manager, Editorial Insights & Development @Axel Springer
Berlin, DE
EDUCATION
Westfälische Hochschule
Bachelor of Arts (BA), Communication, Journalism, and Public Relations
University of Duisburg-Essen
Bachelor of Applied Science - BASc, Wirtschaftswissenschaften
SKILLS
ABOUT JANIS KITZHOFER
I’m a journalist by training, marketer by experience, and connector by nature. After starting out in the newsroom of the Financial Times and spending 15 years in data-driven marketing roles, mostly at leading video game publishers like Electronic Arts and Rockstar Games, I’ve come full circle. Today, I help shape the next era of journalism at Axel Springer.For the past four years, I’ve been leading newsroom transformation at the intersection of journalism, tech, product, data, and business, building data-inspired newsrooms that are ready for the future.My key focus areas: • Audience development and engagement • Quality metrics and performance frameworks • Culture change and digital mindset • Newsroom tooling and innovation • Data literacy and cross-functional alignmentI bring strategic vision, hands-on experience, and a strong global network to drive meaningful change across modern newsrooms.
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