Janise Andre
Head of Digital
- Role
- Head of Digital at Piff The Magic Dragon
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Janise Andre
Nicknamed “The Handler” due to a proven track record of success in overcoming challenges that others deemed insurmountable. Results-driven live event specialist and senior digital producer with extensive multi-media marketing experience, dedicated to maximizing social media engagement and driving & exceeding KPIs. Management leader of projects and teams providing significant business growth and brand integration across transitions & new marketing platforms via a balanced proficiency in both creative ideation and analytical rigor.
Experience
Head of Digital
Dec 2024 — Present · Las Vegas, NV, US
I lead digital strategy, content creation, digital asset management and community engagement to promote live shows, tours, and media projects. My role combines creative production with project management to ensure cohesive branding and audience growth across multiple platforms.Key Focus Areas- Manage and grow social presence on Facebook, Instagram, YouTube, TikTok, Twitter, Google Ads (Search, Display, Video), TripAdvisor, Yelp and any other emerging platforms- Plan and produce content, including newsletters, social campaigns, video clips, and live show archives- Oversee advertising for Vegas residency and touring shows; coordinate with venue marketing teams and press contacts- Produce and promote podcast episodes, including guest booking, editing, streaming distribution and social media distribution- Maintain websites with updated tour and show information; manage theater slides and digital assets- Monitor reviews (Yelp, TripAdvisor, Google), respond to feedback, and encourage audience engagement- Track performance analytics, monitor trends, and adapt strategies for growth- Coordinate influencer collaborations, partner initiatives, and community-building efforts- Manage creative tools and subscription billing (e.g, Adobe Creative Suite, asset libraries).
Education
University of Southern California
Bachelor of Arts (B.A.), Public Relations with emphasis in Pre-Law & Minor in Music Industry
2012 — 2016
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