Janis Greenspan
PMM and integrated marketing leader, ex Athleta, Mozilla, Old Navy, Target
- Role
- Head of Product Marketing at Glassdoor
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Janis Greenspan
Experienced marketing leader with wide ranging background across brand, product, growth and integrated marketing in technology and retail. Passionate about building teams that connect cultural and consumer insights to business goals. Focused on finding the customer\'s narrative through data, designing marketing strategies that speak to customers\' needs and executing in thumb stopping and buzzworthy ways.
Experience
Head of Product Marketing
Jan 2025 — Present
I lead the product marketing and insights functions. My teams represent the voice of our consumer, lead our consumer and b2b marketing and growth strategies, and influence product strategy through customer and market insights. Leading cross functional teams I drive the development of integrated marketing programs that engage job seekers and employers. I direct our efforts including PR, social media, content creation, creator partnerships and advertising aligning on key theme by month, engaging creators, spokespeople and internal creative team driving 2x reach year over year. Through close relationships my team collaborates with Product partners to establish to bring key feature and product launches that will resonate with job seekers and employers to market.
Education
USC Marshall School of Business
Master of Business Administration, Marketing
2004 — 2006
UC San Diego
Master of Arts, Latin American Studies
Vassar College
Bachelor of Arts, Spanish and Iberian Studies
1993 — 1997
UC San Diego
MA, Latin American Studies
1998 — 2000
University of Southern California, Marshall School of Business
Master of Business Administration, Marketing
Skills
- Integrated Marketing
- Multi-Channel Marketing
- Beauty
- Consumer Products
- Social Media
- Interactive Marketing
- Digital Marketing
- Social Media Marketing
- Retail
- Merchandising
- Marketing Research
- Competitive Analysis
- Market Planning
- Marketing
- Brand Management
- Marketing Strategy
- Advertising
- Market Research
- Marketing Communications
- Customer Insight
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