Janis Cram

About Janis Cram

Energetic and innovative Marketing Leader offering progressive experience in field…

Experience

1. Associate Brand Manager - Entenmann\'s

   Bimbo Bakeries USA

   Oct 2022 — Present

   Management of William Entenmann children’s book production\\\\no Overseeing the final editing of manuscript and chose color palette, work alongside production team to make sure book is published on-time and on budget and work with PR agency to create marketing plan at launch.\\\\n• Point of Contact for PR and Social Media agencies through approval of: all Surprise & Delight opportunities (social media), segment on Today on charcuterie boards for Thanksgiving, influencer list and scripts for “12 Days of Entenmann’s” social media holiday campaign.\\\\n• Point of contact for inbound and outbound licensing deals\\\\n• Guided vendor through new everyday and seasonal packaging for cookies and cakes, created deck for sales team.\\\\n• Creation of ownership of Grandparents Day program.\\\\n• Planning committee for Entenmann’s 125th Birthday celebrations (internal and external).\\\\n• Editor of Salsify website for retailers.\\\\n• Provide sales analytics to guide productivity, promotions\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Rider University

  BA, Speech Communications

• Rider University

  Bachelor of Arts, Communications

Skills

• Product Management
• Management
• New Business Development
• Marketing Strategy
• Merchandising
• Business Development
• Strategic Planning
• Public Relations
• Competitive Analysis
• Market Planning
• Strategy
• Sales
• Project Management
• Customer Satisfaction
• Marketing Communications
• Direct Marketing
• Online Advertising
• Account Management
• Product Development
• Marketing
• Retail
• Sales Operations
• Social Media
• Training