Janine Thorn

About Janine Thorn

I am a servant leader, experienced in spearheading marketing communications strategy to positively impact human flourishing with emphasis on the triple bottom line. As a natural collaborator, consensus builder and active listener, I work successfully in cross-functional teams to build solid plans and tangible tactics for a return on investment. Also, I work with business and community leaders to build mutually beneficial plans to promote and serve. I am a life-long learner, drawn to research, thought leadership, conventional wisdom and technology to build the best integrated marketing communications plans along the most relevant media mix. I am also interested in the tactical implementation of those plans, giving creative direction and actively producing results.My experience includes but not limited to K-12 and higher education, nonprofit organizations, professional development, training services and programs with emphasis on developing communications plans for B2B and B2C audiences.• Internet Marketing & Media Buying• Vendor & Agency Management • Brand Management & Acquisition |Project Management• Product Management, Launching, Mapping & Positioning• Community & Corporate Relations• Event Planning | Exhibits | Presentations• Fundraising |ROI• Customer Loyalty & Retention• Market Research & Analysis | Trend AnalysisI look forward to connecting and sharing professional e••••••••@bsd405.org

Experience

1. Chief Communications Officer (CCO)

   Bellevue School District

   Jun 2021 — Present

   Works with the district and partners to communicate the work, plans and activities of the BSD community, comprised of School Board Directors, Administrators, Educators, Staff, Families, Students.

Education

• Roosevelt University

  B.A., Public Relations

• Roosevelt University

  MA, Integrated Marketing Communications

Skills

• Lead Generation
• Vendor Management
• Online Marketing
• Online Branding
• B2b
• Advertising
• Event Management
• Collateral
• Sales
• Public Relations
• Competitive Analysis
• Nonprofit Organizations
• Strategic Planning
• Integrated Marketing
• Social Media
• Brand Management
• Cross-Functional Team Leadership
• Fundraising
• Marketing Strategy
• Return on Marketing Investment (Romi)
• Account Management
• Product Marketing
• Sales Presentations
• Social Networking
• Social Media Marketing
• Corporate Branding
• Strategy
• Social Marketing
• Press Releases
• Crm
• Search Engine Optimization (SEO)
• Web Marketing
• Management
• Project Management
• Marketing Communications
• Ppc
• Non-Governmental Organizations (Ngos)
• Trade Show Strategy
• Leadership
• Marketing