Janine Presley Smiley
Director of Public Relations and Communications @Crux Kc
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WORK HISTORY
Director of Public Relations and Communications @Crux Kc
Kansas City, MO, US
Work with clients within a fractional CMO business model. Expertise includes client presentations, media training, crisis communications, content strategy, media relations and executive communications. Business segment experience includes city government, construction, engineering, banking, higher education, violence prevention and community engagement.
EDUCATION
Missouri State University
B.S.
Harvard Business School Online
Certificate in Disruptive Strategy
SKILLS
ABOUT JANINE PRESLEY SMILEY
Corporate and agency communications leader primarily focused on public relations and public engagement. Clients have included publicly traded global companies, large and small private companies, non-profit agencies, and municipalities at the local and federal level.I thrive in navigating complex environments where challenges and opportunities need to be simplified. From there, I work internally with teams to develop clear communications and stakeholder strategies and achievable plans. I carry an entrepreneurial,\"get it figured out\" spirit to my work and understand how to navigate that approach in a variety of organizational structures. Track record of working with the c-suite on business unit and organizational communications. Industry experience includes: government, construction and architectural. agriculture, financial services, pet and consumer food industries Skill set: strategy development, media relations, content creation, persona development, executive communications, crisis communications, media training, public engagement internal communications, event management and KPI reporting. Continuing education on appropriate and effective use of AI in public relations. Soft skills: intuitive, adaptive, integrator and collaborator.
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