Janine Perry
Brand & Integrated Marketer | Delivering Impact with Audience-Led Campaigns
- Role
- Marketing Director at Purple Strategies
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Janine Perry
Across 13 years in brand strategy, I’ve learned that when you truly understand your audience, you can build work that not only stands out, but drives real change.My work has led to results like:+122% earned media and +79% LinkedIn engagement to position Talkiatry as a mental health leader+10% patient visits by reframing MDLIVE as the antidote to “cyberchondria\"+14% quality perception and +6% awareness with a hyperlocal campaign for Maimonides HealthI’ve led brand and campaign strategy for healthcare, consumer, and B2B organizations, turning audience insight into creative that connects. My experience spans Talkiatry, Partners + Napier, and Edelman, where I partnered with teams to expand access to care, launch award-winning work, and help brands show up with purpose.
Experience
Marketing Director
Dec 2025 — Present
Education
Wheaton College Massachusetts
Bachelor of Arts, cum laude, Psychology
Skills
- Creative Strategy
- Group Work
- Customer Service
- Research
- Strategy
- Integrated Marketing
- Powerpoint
- Advertising
- Social Networking
- Social Media Marketing
- Digital Strategy
- Marketing
- Digital Marketing
- Web Design
- Event Planning
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