Janine Howson
Asda is Rolling out its First Major Refresh of the Brand Since 2002, as IT Seeks to Align the Logo with Parent Company Walmart @Asda
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WORK HISTORY
Asda is Rolling out its First Major Refresh of the Brand Since 2002, as IT Seeks to Align the Logo with Parent Company Walmart @Asda
EDUCATION
University of Hertfordshire
Chartered Institute of Marketing : Post Graduate Diploma in Marketing
ABOUT JANINE HOWSON
I’m a Marketing and Ecommerce leader with an obsession for the customer experience, delivering highly profitable marketing, ecommerce and customer-led initiatives. I\'ve a passion for building positive, productive relationships and delivering customer retention and business growth.My experience comes from retail, eCommerce, consumer, B2C, D2C, B2B, FMCG, travel, pharmaceuticals, fashion and charity industries. I’ve worked closely with cross-functional teams, providing data-driven decision making for marketing and ecommerce whilst achieving commercial objectives and business impact.I have a background in marketing, strategy, eCommerce, innovation, brand, communications and leadership. With extensive experience in planning & managing multi-million-pound budgets. I’m experienced in leading external agency relationships and building relationships with stakeholders.I’m a self-starter and natural entrepreneur with a can-do attitude having founded and run my own successful marketing business for 6 years.I’ve worked with and for both great corporate and entrepreneurial SME businesses including Halfords, Asda, COOP / Nisa, Tesco, ebuyer.com, Fitzpatrick’s Beverages, Sun Branding, Welcome to Yorkshire and Sage to name a few.All my work is underpinned by my analytical and financial skills to drive customer insight to support good business and commercial decision making. I set high standards and expectations for myself and others and am experienced in leading, engaging and delivering through people. I’m a driven leader who builds high performance teams whilst delivering commercial marketing solutions and keeping the complex, simple.
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