Janine Hannan

About Janine Hannan

With a focus on driving growth and qualified revenue across enterprise and SMB segments…

Experience

1. Senior Manager, Integrated Marketing

   Samsung Electronics America

   Oct 2022 — Present

   With over a decade of experience in integrated and content marketing, I specialize in developing and executing comprehensive strategies that drive measurable results across diverse industries, including education, retail, healthcare, hospitality, food & beverage, federal/government, and sports and entertainment. I am passionate about aligning cross-functional teams, leveraging data-driven insights, and optimizing customer journeys to create impactful marketing campaigns that enhance brand awareness, customer engagement, and revenue growth.As Senior Manager of Integrated Marketing, my role bridges the gap between strategy and execution. I collaborate with key stakeholders to build cohesive, multi-channel campaigns tailored to the unique needs of each vertical. From launching large-scale initiatives to designing nimble, targeted campaigns, I thrive in environments that require innovative problem-solving and strategic thinking.Key Areas of Expertise • Integrated Marketing Strategy • Multi-Channel Campaign Management (Digital, Social, Email, Events) • Brand Development & Positioning • Market Segmentation & Targeting • Data-Driven Marketing & Performance Analytics • Cross-Functional Team Leadership & Collaboration • Customer Experience & Journey Optimization • Go-to-Market Strategy & Product Launches • Agency & Vendor Management

Education

• High Point University

  English, Creative Writing

  2007 — 2011